Web User Personas
Learning how audiences think, act and engage with your web portal is a powerful way to ensure that they will have a positive perception of your brand online.
Akendi can help to ensure that your organisation understands its web users’ expectations, needs and motivations. Through researching and developing web portal user personas and usage scenarios, we’ll give you the necessary perspectives to create a compelling online brand or new media experience.
Web Portal User Personas
Web Portal Personas help your organisation and staff to gain insight into target end users and audiences. Through stakeholder research within your organisation as well as external field research and contextual inquiries we will personify and characterize the group or groups of people who share common goals and needs for using your web portal.
Each Web User Persona will be brought to life through visuals, detailed descriptions, goals, motivations & attributes.
Web Usage Scenarios
Usage Scenarios are natural extensions of web persona research and they are invaluable in guiding the requirements and design processes for your web portal interface. They detail specific actions or tasks that individuals will perform as they interact with your online user interface.
Usage Scenarios can:
- Reveal hard to find relationships between individual tasks, activities and the context of use
- Isolate the potential impact of the web user’s environment on the intended goals for using the product
- Identify not just what actions web users take, but also their context – such as how, where, when and with what motivation they take those actions
- Help to ensure a complete, effective and efficient website user experience – thereby improving customer satisfaction and web leads
Usage Scenarios are usually delivered as story boards, use cases and workflows that help guide the next phase; design.
Let's Talk!
Reach us at contact@akendi.com or 01223 853907 for questions and more information about how we help optimize your user experience design, customer experiences, digital product design, or wayfinding design.
