The Akendi leadership team has the business experience, scientific expertise and design creative to deliver intentional experiences that will ensure organisational success and meet customers & user goals.
President Akendi UK
Technically everything is possible, making it work for people is where the real challenges are. Addressing these challenges from an end-user perspective in a way that makes business sense is what has driven Leo throughout his career. With more than 20 years of experience he is able to bring an ability of strong lateral thinking combined with very broad domain knowledge of applications/markets and technical enablers.
Tedde infuses Akendi, its services and methodology with his drive to make customer and user experiences go beyond a singular product or service. Experience Thinking™ starts with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies & content to create intentional experiences. In his view, Experience Thinking™ should become deeply rooted in organisation's creation processes, research usability testing and experience design in both public and private sectors.
Prior to Akendi, Tedde was a founding partner of Maskery & Associates in 2001. He has worked for companies including KPMG Management Consulting and Philips Design in the Netherlands and Nortel Networks in Canada.
Chief Experience Architect
Dominira believes that behind every well-designed product or service there is a thorough understanding of the actual users and their needs.
Dominira Saul, having presented many influential research and design outcomes to clients at all levels of the private and public sector, is very adept at putting his beliefs into practice. Dominira remains focused on ensuring clear transfer of design recommendations and most importantly, rationale to our clients. Dominira is committed to working closely with clients to ensure their success. He is a fluently bilingual communicator who has lectured at the university level, and delivered many training courses.
Dom has an MSc. in User Interface Design from London Guildhall University, a BA in Psychology from Carleton University and over 12 years of usability research and interaction design experience in the UK and Canada.
President Akendi UK
“This is the preliminary thinking and research that gives factual metrics to produce better design.”
IA Research Training