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for everything UX
We're passionate about learning and experimenting, and we aren't shy about sharing our knowledge and findings with the UX community. Here, you'll find useful tools, whitepapers, perspectives, and insights from the Akendi team. Be sure to check back often!
When it comes to your customers and users, we want you to be as well-informed and equipped as possible. Here you can download handy reference tools to improve your knowledge of the UX research and design process.
Featured tool

Akendi's 7 Design Principles Poster

At Akendi, we follow these seven principles whenever we create a design, conduct heuristic reviews, or analyze the results of a usability test.


Offering insight and opinion on both foundational and cutting-edge user experience topics, our whitepapers are free to download. Take a deep dive into UX research and testing, mobile design, user personas, and more.
Featured whitepaper

Making the inaccessible accessible

This article examines the current state of mobile accessibility and the implications for users with physical impairments. Is there a "universal solution" to make mobile devices accessible for users of all levels of mobility?

By Jen Hennings


UX research & testing techniques

There are many methods for conducting user research, each of which bring distinctive value to the table at different stages in the UX design process. Learn how to find the right technique for the job.

By Fatima Kanji


Four traps UX practitioners
should know

There is a wealth of knowledge and research from psychology to economics that has a lot t oteach UX practitions about how to conduct research, how research will be received, and above all: traps to avoid.

By Michelle Brown


7 reasons audio will save mobile user
experience design

In the early days of the internet, hardware limitations made it impossible to depend on audio to deliver critical information. Mobile audio has changed the game and just might save your next interface design.

By Patrick Noonan


End-to-end experience
lifecycle strategies

While most organizations are familiar with concepts such as "user experience" and "brand experience", few realize that there are in fact six different types of experience to consider.

By Tedde Van Gelderen


Managing user involvement
in product development

Before you can successfully incorporate user feedback into the product development cycle, you need to understand why user feedback is often poorly gathered in the first place.

By Tedde Van Gelderen


User personas research explained

Learn about personas, which are stand-ins or proxies for unique groups of people who share common goals and needs with respect to the use of a product or service.

By Tedde Van Gelderen

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Short videos
Browse through our expert videos on UX strategy, research, testing, and more. These short videos will get you up to speed on the latest user experience technology, topics, and trends.
Featured video


Business Requirements

How do you balance business requirements and user/customer requirements?

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What is usability

What is Usability? Watch this video for a definition.

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Measuring usability

When in the design process do I measure usability?

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User Personas Explained

What are user personas? How do we research and develop them?

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Customer Personas

What is the difference between user segments, market segments and customer personas and why does it matter?

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How many users?

How many users do you perform usability testing with? How many different user types or user profiles do you test?

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Expert Vs. User Based

What about the difference between an expert based usability review and usability testing with end users?

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What happens in testing?

What happens in a typical usability testing session?

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Self reported vs. Observed

Find out the difference between self reported ratings and actual observed behaviour.

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Hardware & mobile usability tests

Can the usability tests performed on software, mobile apps, and web sites also be applied to hardware and physical spaces?

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Usability testing in the lab

What is the difference between usability testing in a controlled lab vs. out of the lab?

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Seeing trends in behaviour

How many participants are necessary in usability testing to see trends in behaviour?

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Watch our experts discuss the UX trends and methods shaping the industry. Here, we share our insights, knowledge, and opinions on the most important UX matters.
Featured talk


Importance of Experience Design

Tedde van Gelderen, President of Akendi, at Ryerson University in Toronto, Canada.

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Listen to analyses of key UX topics from top Akendi experts. Our podcasts feature in-depth discussions of topical issues impacting the customer and user experience.
Featured podcast


UX Cornerstones

Janet Bewell, Senior Experience Architect talks about the cornerstones of UX design with Ian Rutter on 'Business Matters'

Listen to podcast