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Brand Identity Design

Express your brand creatively, authentically and uniquely.

Your brand is your most valuable business asset – it represents what resides in the hearts and minds of your customers and evokes a memorable emotional response. In some cases, that response is loyalty – what every marketer strives for. Akendi activates emotional response visually through innovative design in the outward expression of your brand. The brand identities we create successfully differentiate, lend credibility and instill confidence in your brand.

Create a vision

Create brand unity amongst your internal stakeholders. Our strategy rallies the organisation around a common vision and goals for your brand experience, minimizes disputes based on personal taste, and results in captivating brand identities.

Connect with customers

The right brand identity is one of your strongest marketing tools. We help you connect with your target audience on an emotional level, visually expressing your brand values, leading to into increased awareness and ultimately, better market share. Our brand identity design approach follows best practices for differentiation, relevance, and coherence.

Where to start

Whether your initiative demands the creation of a new visual identity or an upgrade to your existing system, we begin by talking to stakeholders to understand your vision, mission, objectives, existing visual assets and the tone, voice and ultimate feel you wish to achieve.

We may conduct research to examine the overall health and the current perceptions held of your brand and may also conduct a competitive analysis to uncover your brand’s strengths and weaknesses as compared to others in the marketplace.

TIMING
The typical duration for a brand identity initiative is 4-8 weeks.

how we do it

We develop several concepts to express the creative vision that communicates your brand promise.

Once agreement is established on a creative direction, we create the final design solution.

Often we also illustrate how to integrate the design across multiple materials by creating a style guide that outlines the colours, fonts, graphic approach and usage.

what you get

Deliverables include a formal presentation of several design concepts with a clearly defined aesthetic vision.

The final brand identity solution can include naming, final logo formats, the creation of a stationery package and a style guide.

A successful brand identity translates your values and the strategic vision of your company into a compelling, consistent image that your customers will value. This in turn will translate into increased awareness, sales and market share.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS






Leo Poll
President Akendi UK

Start the journey to better experiences! Our experience thinking approach is just the beginning.
How can we help you?

Leo Poll
President Akendi UK
contact@akendi.co.uk

Our UX & SD Work

View how we’ve created Intentional Experiences.

Customer Personas

Watch the video
01:58

What our clients are saying

“Great week! I look forward to trying out the methods when I get back to work”

Participant,
UX Research Training, UK Jan '14

What is Usability?

Watch the video
00:51

Events

Nov, 2017
UX Training & Certification in London, register now!

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testingexpertise all under one roof.

Our XT Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hardwork and creativity.