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Customer Experience Concept Testing

Identify the winning experience and de-risk your investment.

Concept testing is used to evaluate consumer response to a product or service idea prior to its design and launch into the marketplace. This type of research, whether qualitative or quantitative, utilizes our deep research expertise in customer research to facilitate a discussion and ideation with target users while presenting them concept sketches, mock-ups or computer models for evaluation. We look for information such as overall appeal, message resonation, feature combinations and likelihood of purchase. This vital information can impact the final design and de-risk your investment.

GAUGE APPEAL

We’ll help you discover what elements in a concept appeal, and which ones don’t. This enables you to reiterate the concept with the best feature combinations or with the highest share of market potential based on real customer feedback.

CHOOSE WISELY

Concept testing helps to prioritize features, ideate new ideas, rate multiple new concept directions, or identify possible tradeoffs between features and price or estimate demand. We can help you choose wisely.

where to start

After consultation with you to understand your target audiences and objectives, we develop a test plan and protocol that formalize the concept testing process. We recruit customers, arrange test facilities and coordinate testing.

TIMING
The typical duration of Concept Testing is 3-5 weeks.

how we do it

There are several approaches to concept testing that can be utilized depending on testing objectives, such as structured one-on-one sessions, group ideation, storyboarding and story telling sessions.

We gauge emotional response with customers, that can record both quantitative and/or qualitative metrics and behavioural observations.

What you get

We provide a comprehensive report that includes observations, analysis of test data such as emotional response, feature prioritization, concept ratings tradeoffs and estimate demand and prioritized design recommendations for improvements.

In addition to identifying potential design improvements and further understanding your customer’s product interactions, concept testing is a reliable method to help you gauge your future market success.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Leo Poll
President Akendi UK

Start the journey to better experiences! Our experience thinking approach is just the beginning.
How can we help you?

Leo Poll
President Akendi UK
contact@akendi.co.uk

Our UX & SD Work

View how we’ve created Intentional Experiences.

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Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testingexpertise all under one roof.

Our XT Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hardwork and creativity.