Customer Experience Concept Testing
Identify the winning experience and de-risk your investment.
Concept testing is used to evaluate consumer response to a product or service idea prior to its design and launch into the marketplace. This type of research, whether qualitative or quantitative, utilizes our deep research expertise in customer research to facilitate a discussion and ideation with target users while presenting them concept sketches, mock-ups or computer models for evaluation. We look for information such as overall appeal, message resonation, feature combinations and likelihood of purchase. This vital information can impact the final design and de-risk your investment.
GAUGE APPEAL
We’ll help you discover what elements in a concept appeal, and which ones don’t. This enables you to reiterate the concept with the best feature combinations or with the highest share of market potential based on real customer feedback.
CHOOSE WISELY
Concept testing helps to prioritize features, ideate new ideas, rate multiple new concept directions, or identify possible tradeoffs between features and price or estimate demand. We can help you choose wisely.
where to start
After consultation with you to understand your target audiences and objectives, we develop a test plan and protocol that formalize the concept testing process. We recruit customers, arrange test facilities and coordinate testing.
TIMING
The typical duration of Concept Testing is 3-5 weeks.
how we do it
There are several approaches to concept testing that can be utilized depending on testing objectives, such as structured one-on-one sessions, group ideation, storyboarding and story telling sessions.
We gauge emotional response with customers, that can record both quantitative and/or qualitative metrics and behavioural observations.
Related
Work
What you get
We provide a comprehensive report that includes observations, analysis of test data such as emotional response, feature prioritization, concept ratings tradeoffs and estimate demand and prioritized design recommendations for improvements.
In addition to identifying potential design improvements and further understanding your customer’s product interactions, concept testing is a reliable method to help you gauge your future market success.
Industry Experience
We have deep Customer Experience Testing experience in a wide range of industries.
Explore:
Experience Thinking™
Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs.
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President Akendi UK
Start the journey to better experiences! Our experience thinking approach is just the beginning.
How can we help you?
Leo Poll
President Akendi UK
contact@akendi.co.uk
What our clients are saying
“This is the preliminary thinking and research that gives factual metrics to produce better design.”
Participant,
IA Research Training
- Web UX Strategy
- Focus Groups
- Experience Mapping
- Ethnographic Field Research
- User & Customer Personas
- Usage Scenarios
- Information Architecture
- Corporate Communications
- Corporate Identity
- Mobile UX Design
- Interaction Design
- Website & Portal UX Design
- Product Packaging Design
- Signage Wayfinding
- Usability Testing
Who we are
Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.
Akendi brings together innovation, strategy, research, design, and testingexpertise all under one roof.
Our XT Process
Our Culture
Snacktime!
Our Friday lunch and lots of snacks fuel all our hard work and creativity.
Who we are
Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.
Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.
Our XT Process
Our Culture
"Remarkable product and service experiences meet real human needs."
Snacktime!
Our Friday lunch and lots of snacks fuel all our hardwork and creativity.
