Customer Experience Research
Gain valuable strategic insights from voice of the customer research
We listen to your customers to deliver insights into their needs, desires, perceptions and preferences. Often used before new product development to de-risk design, customer research can help you develop robust new strategies to increase loyalty and uptake, identify customer segments not being well served by your current product or bring new customers into the fold.
RETAIN & GAIN
Our customer research helps you understand who your customer segments are and their goals, motives and beliefs that reveal the reasons why and how they engage with your products and your organisation, not just their demographics.
LISTEN & ACT
We delve deeper to find out why your customers purchase, use and upgrade. Our approach delivers insights that are actionable, powerful and relevant to your business – important guidance to help you retain your customers and gain new ones.
where to start
We start by talking to internal stakeholders to understand your mission, vision and objectives and define what success would look like for you. At this stage we also set measurable research objectives and explore the qualitative or quantitative research methodologies that would best meet your goals.
TIMING
The typical duration of customer research is 3-5 weeks.
How we do it
To obtain insight into who your customer groups are and their behaviours and perceptions, a wide range of research techniques may be used:
- Interviews
- Contextual Inquiries
- Observation
- Focus Groups
- Ethnographic Research
- Diary & Journaling
Related
Work
What you get
Our deliverables include a comprehensive research document that contains concrete data and insights, photographs and video and customer personas, scenarios and tasks on which to base design decisions, laying the foundation for robust customer experience strategies for retention, loyalty and acquisition.
Armed with this knowledge, you de-risk design from its early stages before your product or service is launched.
Customer insights can also give you the market intelligence you need to boost sales, improve product innovation through differentiation and increase customer satisfaction and market share.
Industry Experience
We have deep customer research experience in a wide range of industries.
Explore:
Experience Thinking™
Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs.
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President Akendi UK
Start the journey to better experiences! Our experience thinking approach is just the beginning.
How can we help you?
Leo Poll
President Akendi UK
contact@akendi.co.uk
What our clients are saying
“Great week! I look forward to trying out the methods when I get back to work”
Participant,
UX Research Training, UK Jan '14
- Web UX Strategy
- Focus Groups
- Experience Mapping
- Ethnographic Field Research
- User & Customer Personas
- Usage Scenarios
- Information Architecture
- Corporate Communications
- Corporate Identity
- Mobile UX Design
- Interaction Design
- Website & Portal UX Design
- Product Packaging Design
- Signage Wayfinding
- Usability Testing
Who we are
Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.
Akendi brings together innovation, strategy, research, design, and testingexpertise all under one roof.
Our XT Process
Our Culture
Snacktime!
Our Friday lunch and lots of snacks fuel all our hard work and creativity.
Who we are
Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.
Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.
Our XT Process
Our Culture
"Remarkable product and service experiences meet real human needs."
Snacktime!
Our Friday lunch and lots of snacks fuel all our hardwork and creativity.
