Focus Group Research
Gain insights into customer beliefs, attitudes and perceptions
Learn what motivates your customers and understand their opinions, beliefs, and attitudes towards your product, service, concept, idea or package design before it’s made available to the public. Our deep expertise in focus group research delivers insights that will help you correctly position your organisation, product or service and engage your customers.
INFORM DESIGN & MESSAGING
Focus groups can uncover your customers’ goals, attitudes, perceptions and motivations and reveal the reasons why they engage with and value your products. Through our focus group research, we can help direct the strategic vision and creative expression of your brand.
DEEPEN UNDERSTANDING
Focus groups reveal data and insights that would be less accessible without the interaction found in a group setting. Akendi’s experienced researchers skillfully cultivate engagement among participants, the outcome of which can be more clarity and a deeper understanding around major themes.
where to start
We start by talking to key stakeholders to understand your mission, vision and project objectives, set research goals, recruiting criteria, session guide and discuss other parameters for the research.
TIMING
The typical duration of Focus Group research is 2-4 weeks.
how we do it
We often conduct several focus groups, each with 8-10 members of a target audience.
Depending on your objectives, we engage participants in a discussion around major themes, moderated by one of our experts, to validate internal assumptions about your target customers, obtain clear insight into your customers’ attitude, perceptions and behaviours.
Delve deeper into understanding customers’ perceptions of your product and service value and uncover why they purchase, use and upgrade.
Related
Work
what you get
Our focus group research provides you a comprehensive report with data and insights on which to base decisions about the strategic vision and creative expression of your value proposition, product or service.
With a deeper understanding of your customer goals, values and perceptions you will be able to correctly position your product, service or organisation and deliver the appropriate messages to your target audiences.
Industry Experience
We have deep focus group research experience in a wide range of industries.
Explore:
Experience Thinking™
Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs.
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President Akendi UK
Start the journey to better experiences! Our experience thinking approach is just the beginning.
How can we help you?
Leo Poll
President Akendi UK
contact@akendi.co.uk
What our clients are saying
“This is the preliminary thinking and research that gives factual metrics to produce better design.”
Participant,
IA Research Training
- Web UX Strategy
- Focus Groups
- Experience Mapping
- Ethnographic Field Research
- User & Customer Personas
- Usage Scenarios
- Information Architecture
- Corporate Communications
- Corporate Identity
- Mobile UX Design
- Interaction Design
- Website & Portal UX Design
- Product Packaging Design
- Signage Wayfinding
- Usability Testing
Who we are
Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.
Akendi brings together innovation, strategy, research, design, and testingexpertise all under one roof.
Our XT Process
Our Culture
Snacktime!
Our Friday lunch and lots of snacks fuel all our hard work and creativity.
Who we are
Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.
Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.
Our XT Process
Our Culture
"Remarkable product and service experiences meet real human needs."
Snacktime!
Our Friday lunch and lots of snacks fuel all our hardwork and creativity.
