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User Research for Software

Identify user needs and goals to optimize their experience.

Learn what motivates your users and understand what tasks they need to fulfill with their SaaS or software apps. We dive deep into the user’s environment and spend time to understand their context of use, goals and motivations as they use your product day-to-day. These insights inform the design solution and ultimately result in high user engagement.

GET TO THE ‘WHY’

Our research captures your users’ behaviour and motivations, so you understand why and in detail what tasks they need to perform as they install, learn and use applications. The result is a software experience that successfully delivers a usable, useful, engaging experience for your users.

Understand USER EXPERIENCES

We explore and validate internal assumptions about a target user’s needs, expectations, and prioritize functions and content based on actual use. Through this process we greatly optimize their experience and de-risk your investment.

where to start

We start by meeting with stakeholders to understand business and stakeholder requirements, the purpose of the software solution and to decide on the research methodologies that would best apply to your situation – whether the goal is to gain new insights or to validate internal thinking about your current user needs, expectations and motivations.

TIMING
The typical duration of user research is 2-4 weeks.

how we do it

To obtain insight into user behaviours and perceptions, a wide range of research techniques may be used:

  • User Interviews
  • Use Personas & Profiles
  • Usage Scenarios
  • Contextual Inquiries
  • Job shadowing
  • Ethnographic research

what you get

Our research provides you concrete data and insights on which to base decisions about your software’s design and features and includes an in-depth analysis of your user groups, their goals, task flows, use contexts and pain points.

These insights can be delivered though a comprehensive research report and through personas, usage scenarios and task outlines. Armed with this knowledge, you de-risk design from its early stages ensuring it aligns with the intended experience, preventing the need for costly changes late in the development cycle or post launch.

Industry Experience

We have deep user research n software user experience creation in a wide range of industries.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

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Process Icon
Process Icon
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Process Icon
Process Icon
  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Leo Poll
President Akendi UK

Start the journey to better experiences! Our experience thinking approach is just the beginning.
How can we help you?

Leo Poll
President Akendi UK
contact@akendi.co.uk

Our UX & SD Work

View how we’ve created Intentional Experiences.

User Personas Explained

Watch the video
01:58

What our clients are saying

“This is the preliminary thinking and research that gives factual metrics to produce better design.”

Participant,
IA Research Training

Events

Nov, 2017
UX Training & Certification in London, register now!

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testingexpertise all under one roof.

Our XT Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hardwork and creativity.