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Eye Tracking Research

See through the eyes of your customer

Our website eye tracking studies measure eye movement to pinpoint exactly where your customers are looking and for how long. Insights derived from video clips, gaze plots and other tracking measurements provide clear direction for website design improvement and innovation.

DRIVE DESIRED BEHAVIOUR

We use the knowledge gained from eye tracking studies to help resolve usability problems. This knowledge combined with observation and participant interviews enables us to make design changes that increase task completion and drive the desired behaviour.

Track experiences

Our eye tracking studies provide insight into the most effective web design solutions and ensure that distractions are intentional, supporting your business goals. This knowledge serves to effectively de-risk your investment by validating the design.

Where to start

We start by meeting with internal stakeholders to discuss your objectives for your website.

We’ll also discuss your business drivers, create understanding of who your customers and users are and establish criteria for your eye tracking study.

TIMING
The typical duration of an Eye Tracking study is 2-4 weeks.

how we do it

Using innovative eye tracking technology we track eye movements so you can see how your customers visually move through your site.

Through various tracking measurements, video clips, data visualizations, heat maps and gaze plots, you’ll get clear direction for web design improvements.

what you get

Akendi’s deliverables include a comprehensive research report with key findings and recommendations based on concrete eye tracking measurement data.

Our eye tracking research helps you deliver the website design that best meets your customer’s requirements and your organisation’s goals.

Ultimately, this will result in increased customer self-sufficiency, lower support costs, better conversion rates and increased effectiveness.

Industry Experience

We have deep User Interface Design and User Experience in Mobility in a wide range of industries.


Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
Process Icon
  • Innovation
    Innovation explores big ideas and boils them down to enable exciting outcomes.

    - Opportunity Scouting
    - Experience Immersion
    - Concept Incubation
  • Strategy
    An innovative strategy successfully integrates the goals of business, customers and users.

    - Product Strategy
    - Customer Needs
    - User Needs
  • Research
    Gain the insight you need to design it right the first time.

    - Ethnographic Research
    - User Personas & Scenarios
    - Experience Mapping
  • Design
    More than aesthetics, design also looks at interaction, and use.

    - Information Architecture
    - Wireframes & Interaction Design
    - Graphic Design
  • Testing
    Testing provides the real feedback you need to make impactful changes.

    - User Experience Testing
    - Heuristic Assessments
    - Usability Testing
  • Construction
    We work shoulder-to-shoulder with your engineering team every step of the way.

    - UX Specifications
    - UX Styleguides & Standards
    - Front-end coding: HTML/CSS
Leo Poll
President Akendi UK

Start the journey to better experiences! Our experience thinking approach is just the beginning.
How can we help you?

Leo Poll
President Akendi UK
contact@akendi.co.uk

Our UX & SD Work

View how we’ve created Intentional Experiences.

User Personas Explained

Watch the video
01:58

What our clients are saying

“Great seminar on intentional UX design. Akendi really knows what they are talking about”

D. Walker,
Philips Research

Events

Nov, 2017
UX Training & Certification in London, register now!

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testingexpertise all under one roof.

Our XT Process

Our Culture

Snacktime!

Our Friday lunch and lots of snacks fuel all our hard work and creativity.

Who we are

Our multidisciplinary team of experts skillfully bridges the gap between the goals of business, design and technology.

Akendi brings together innovation, strategy, research, design, and testing expertise all under one roof.

Our XT Process

Our Culture

"Remarkable product and service experiences meet real human needs."

Snacktime!

Our Friday lunch and lots of snacks fuel all our hardwork and creativity.