Mobile Design Mobile Persona Research
Mobile Persona Research
Keep mobile users top of mind during planning, and design.
Creating user-centric mobile apps and responsive websites is easier to do when your mobile users are well understood. That’s the power of mobile personas! We’ll work with you to develop these personas that keep mobile users front-and-centre during the planning, design, and development of mobile products and services.
experience insights
- What are our mobile users’ characteristics & behaviours?
- What does the mobile user need, how do we support them?
- How do our mobile users’ needs change over their lifecycle of use?
How we do it Timing: 2 - 4 weeks
- Through highly collaborative workshops, we’ll team with your internal stakeholders and staff to capture valuable knowledge about what you already know about your mobile users.
- Our mobile persona researchers will then conduct field research with actual mobile users. They will gather both qualitative and quantitative data through diary studies, interviews, and surveys - validating assumptions and gaining new insights.
- Finally, we’ll capture key points of our research in visualizations of mobile personas that represent each key type of mobile user in a highly visual, engaging way that brings them to life.
What you get
You’ll benefit from our broad and deep experience as mobile persona researchers and designers. You’ll get:
- A visualization of mobile personas that can be shared throughout your organization. This reference keeps mobile users “real” and top-of-mind during planning, design, and development activities.
- Clarity on who your mobile users are, how they think, and what they need to complete tasks and achieve their goals.
- Validation of assumptions about mobile users; clarity on their tasks; and new insights into opportunities to surprise and delight them.
CX Journey
Intranet
Web
Customer
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Clients we've helped with Experience Research
