St Mary's University - Case Study
Case Study
  • St Mary's University Experience Map
St Mary's University Experience Mapping
Project Description

Client:

St Mary's University

UX Services:

Stakeholder Research, User Research,
Persona Creation, Experience Mapping

Optimising the student journeys.

After receiving full University status in 2014, St Mary’s University was allocated funding to develop a new campus-wide website to enhance student enrolment activities. Aware that its existing website was not performing optimally, the University embarked on a performance and testing project prior going out to tender for a website redesign and build. Akendi was enlisted to carry out performance and usability testing, as well as to simplify the existing navigation structure to improve the website’s effectiveness as an enrolment tool, reduce the number of page drop-offs and facilitate self-service applications.

Case Study

Challenge

After receiving full University status in 2014, St Mary’s University was allocated funding to develop a new campus-wide website to enhance student enrolment activities. Aware that its existing website was not performing optimally, the University embarked on a performance and testing project prior going out to tender for a website redesign and build.
Akendi, a leading UX agency & service design company, was enlisted to carry out performance and usability testing, as well as to simplify the existing navigation structure to improve the website’s effectiveness as an enrolment tool, reduce the number of page drop-offs and facilitate self-service applications.

Approach

The Akendi team worked closely the University’s different departments from the outset to ensure they were all equally represented and understood the objectives of the website redesign. They achieved this by holding a series of workshops with key stakeholders to ascertain their individual requirements. Akendi also carried out a detailed competitor analysis of the site (to demonstrate its performance) and extensive user research to understand their pain points and frustrations. The findings were used to develop a detailed UX plan and a strategy for phased implementation of a user-friendly website.

Impact

The new website is intuitive and easy to navigate, resulting in a positive experience for students, staff and third-parties. Browsers can find the required information without using the search facility, speeding up the online enrolment processes, thus improving website performance. The new website is also being used to improve services for alumni students and develop corporate partnerships through the provision of intuitive menus and self-service applications.

 



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