The success of a product or service hinges on the state of the end-to-end experience. Our team approaches each challenge holistically to deliver experiences based on evidence based user research.
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Jun 8, 2022 / Fans of the critically acclaimed Netflix series Squid Games perhaps didn't see the correlation between the challenges and User Experience, but Akendi's Chief Strategy Officer did! You can hear Scott Plewes' unique view with Jennifer Fraser from Macadamian at the Quant UX Con 2022 in Sunnyvale, California. Together they are presenting Crossing the Glass Bridge: What Squid Games can Teach us about Systems Thinking, Data Science & UX. QUXCON22 (June 8-9) is the first unconference dedicated to Quantitative UX Research and will be a hybrid of live and virtual sessions.
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