Experience Research

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User/Customer Experience Research

With insights into how customers, users, members, and subscribers experience your brand, product, or service, you can attract, engage, and delight audiences.Deeply understand the experience people have as they discover, research, and review your offering.

Akendi experience research
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Asking the right questions

Experience research depends on asking the right questions in the right ways. The answers we find from this research focuses attention on what really matters in the experience you create.

Service experience research by Akendi Go

Service Research4 - 16 weeks

Gain insight into the service experience that people have with you through both qualitative and quantitative research.

Customer research by Akendi Go

Customer Research3 - 10 weeks

Become certain about what your customers experience, expect, and think – then apply this insight to create great customer experiences.

Focus group research by Akendi Go

Focus Groups2 - 8 weeks

Learn about the emotions that drive a person’s decisions, and discover what’s needed to capture interest and increase engagement.

Online Survey research by Akendi Go

Survey Research4 - 12 weeks

Gain measurable insight through quantitative data on the opinions, beliefs, and attitudes that affect an audience’s behaviours.


Questions answered

Listening to what people have to say about an experience is important – but it’s just as important to observe their actual behaviour. This observational research uncovers genuine needs and preferences.

Customer journey mapping by Akendi Go

Customer Journey Mapping3 - 10 weeks

Visually understand a customer’s journey and pathways as they interact with your brand and form impressions during the onboarding process.

Service ethnographic research by Akendi Go

Ethnographic Field Research2 - 8 weeks

Observe how an audience really experiences within the context of their environment.

Web Personas Research by Akendi Go

Web Personas2 - 8 weeks

Virtually meet your website’s users, and keep them top-of-mind as you plan and design websites, intranets, and enterprise portals.

Card sorting research by Akendi Go

Card Sorting2 - 8 weeks

Structure the content in your intranet, website, or web portal based on the concrete perspectives and expectations of its users.

Clients we've helped with experience research

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Clients we've helped with Experience Research






Saudi Telecom

Telecom Italia Group









Finance & Insurance


Lending Stream



Royal Bank of Scotland

Riyad Bank

Government & Public Service

Dwr Cymru Welsh Water



The Cabinet Office



Pearson College

St. Mary's University

University of Leicester

How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.