Create connections that drive large-scale change
To build strong ties with customers and inspire sustainable usage, you need to understand their experience and forge strong relationships.
Complexity keeps you from breaking through
Consumers depend on your services but often take them for granted. They don’t want to think about what you do: they just want a reliable energy supply. How can you get them to see your value and follow your lead?
Gain a deeper understanding of what your customers need and care about so you can begin to build better, lasting connections.
Take a lifecycle view
Implement strategies that shift away from isolated, standalone transactions toward an integrated, lifecycle approach to the customer journey.
Cut through the noise
Be focused, targeted and apply distinctive design to every touchpoint for strong and immediate customer recognition.
Strong customer relationships are built on trust. The first step is knowing what really matters to people.
Tedde van Gelderen
New Brunswick Power
Strategy, User Research & Responsive Web UX Design
Smart SI Thermostat – UX Design
3 Real-Life Examples of Simple Design Solutions
By Michelle Brown
It’s easy to call out bad design – there’s a lot of it. But finding and appreciating examples of good design can feel challenging. We encounter good designs every day, yet they’re easier to miss...
Projects in energyView projects
Energy clients we've helped
Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.