Create connections that drive large-scale change
To build strong ties with customers and inspire sustainable usage, you need to understand their experience and forge strong relationships.
The Challenge
Complexity keeps you from breaking through
Consumers depend on your services but often take them for granted. They don’t want to think about what you do: they just want a reliable energy supply. How can you get them to see your value and follow your lead?
Our recommendations
Listen closer
Gain a deeper understanding of what your customers need and care about so you can begin to build better, lasting connections.
Recommendation 01
Our recommendations
Take a lifecycle view
Implement strategies that shift away from isolated, standalone transactions toward an integrated, lifecycle approach to the customer journey.
Recommendation 02
Our recommendations
Cut through the noise
Be focused, targeted and apply distinctive design to every touchpoint for strong and immediate customer recognition.
Recommendation 03
Strong customer relationships are built on trust. The first step is knowing what really matters to people.
Tedde van Gelderen
President, Akendi
Energy clients we've helped
Energy clients
we’ve helped
Aveva
Canberra
Ecobee
McKinsey
Shell
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