Matching innovations to needs
Innovations produce more and more technical advances. However, for adoption at scale an innovations needs to be seen as useful by customers and usable by users.
The Challenge
It can be hard to get users to see why your innovation is 'the best thing since sliced bread'
Innovations do not create user needs. The introduction of the car (T Ford) did not create the desire to travel faster. That need already existed and it still does! Users did not express this need for the simple reason that they could not see a better solution. Users will recognise a superior solution if it meets a real need (better).
Our recommendations
Know your audience
A clear view of who your customers and users are gives focus to the development process
Recommendation 01
Our recommendations
Pinpoint real needs
Use research to sharpen your understanding of what needs your innovation meets better than anyone else's.
Recommendation 02
Our recommendations
Fit into the context
Intimate knowledge of the context of use helps you develop a solution that neatly fits in, accelerating adoption
Recommendation 03
Technically almost everything is possible. Making it work for people is where the real challenges are.
Dr. Leo Poll
President, Akendi UK
Arm - Next Generation Licensing
VXT, Usability Testing, Interface Design, Innovation
Connected Places Catapult
VXT, Usability Testing, Interface Design
Paxton Access
Interaction Design, In-house UX Training & Heuristic Review
Arm - Intrinsics Look-up Tool
User Research, Usability Testing, Interface Design, Innovation, Development support
Technology and innovation clients we've helped
Show me projects
Akendi has done
in…
Intentional Experiences
Akendi is an Experience Thinking innovation firm for user
experiences. We are a UX design, CX design, and user research
consulting company. Based in London, Cambridge, United Kingdom
