Matching innovations to needs
Innovations produce more and more technical advances. However, for adoption at scale an innovations needs to be seen as useful by customers and usable by users.
It can be hard to get users to see why your innovation is 'the best thing since sliced bread'
Innovations do not create user needs. The introduction of the car (T Ford) did not create the desire to travel faster. That need already existed and it still does! Users did not express this need for the simple reason that they could not see a better solution. Users will recognise a superior solution if it meets a real need (better).
Know your audience
A clear view of who your customers and users are gives focus to the development process
Pinpoint real needs
Use research to sharpen your understanding of what needs your innovation meets better than anyone else's.
Fit into the context
Intimate knowledge of the context of use helps you develop a solution that neatly fits in, accelerating adoption
Technically almost everything is possible. Making it work for people is where the real challenges are.
Dr. Leo Poll
President, Akendi UK
Arm - Next Generation Licensing
VXT, Usability Testing, Interface Design, Innovation
Connected Places Catapult
VXT, Usability Testing, Interface Design
Designing for Most People, Most of the Time
By Tedde van Gelderen
This post is somewhat different from my other posts. It’s a conversation I’ve had with design teams quite a few times over the years, this last week once again, and I thought I need to write this all...
Interaction Design, In-house UX Training & Heuristic Review
Arm - Intrinsics Look-up Tool
User Research, Usability Testing, Interface Design, Innovation, Development support
Projects in Technology and InnovationView projects
Technology and innovation clients we've helped