Lakehead University offers a dynamic and innovative academic environment, and needed a website that
would reflect the spirit of campus life. They wanted to reinvent their website so that it would resonate
with current and prospective students, build brand awareness and increase enrolment. Akendi was
asked to help create a new design that would be easier to navigate, showcase the student experience and reflect the university’s natural surroundings.
We are very pleased with Akendi’s methodology, the result of which is a beautifully designed
website that elegantly merges the goals of the institution with those of the user. Akendi is an advocate for the end user and keeps their needs in mind at every stage.
Manager, Web Development Services Tove Tronslien
Akendi interviewed students, faculty and staff to figure out which tasks and functions were
being completed on the website. The findings informed how the new design would be organized
and which content would be prioritized. Akendi conducted usability testing to validate that users
could easily complete their tasks.
Akendi then created the visual design, incorporating stunning photography into the website to immerse current and prospective students in campus life.
The new website is intuitive and inspires user engagement. The updated visual design and high-impact images reflect the reality of student-life and lets users see themselves as students at Lakehead University. Feedback about the new website has been positive. Users find the new design easy to navigate and say it reflects their experience at Lakehead University.
Akendi is a human experience design firm, leveraging equal parts
experience research and creative design excellence. We provide
strategic insights and analysis about customer and user behaviour and
combine this knowledge with inspired design. The results enable
organizations to improve effectiveness, engage users and provide
remarkable customer experiences to their audiences.
Akendi is an Experience Thinking innovation firm in digital user experiences. We are UX specialists
consulting for companies and organizations. Located in Toronto and Ottawa, Canada as well as London and Cambridge, UK.