Grey County


Grey County’s new tourism website attracts visitors by inviting them to explore the Region’s sights and activities from home or on the go.


Web Strategy, User Research, Responsive Web UX Design, & Front-end Coding

Case study overview
Grey County UX Web Design

The challenge

Tourism is one of Grey County’s biggest industries and they wanted to stay competitive. In order to keep growing, Grey County Tourism needed a website that would showcase the Region’s outdoor activities, natural sights and arts and culture as a unique tourist destination. The website needed entice and inspire tourists who may be coming to the Region for the first time.

Grey County web personas Grey county Web wireframes
Grey County web persona Grey county Web wireframes

Our approach

Akendi recreated the explorative nature of the tourist experience through the design and architecture of the website. An intuitive navigation path was created which allows users to explore various journeys to get a feel for what their vacation could be.

With three different themes that rotate with the seasons or exploration by activity, interest area or location and professional photographs, bright colours and a spacious design, the website positions Grey County as a year-round tourist destination.

Grey county web design Grey county web styleguide

Grey County’s new tourism website lets future visitors get a feel for the area from the comfort of home. The new website embodies the feel of the Region and simplifies trip planning. The new design is drawing tourists in and local businesses feel the site gives them a competitive edge. The website has received accolades at tourist conferences and solidifies Grey County as a tourist leader in the Region.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.