Innovation research

Finding innovations in a crowded fintech industry

Akendi helped a financial company to identify new opportunities in the payment experience.


Innovation Research


innovation research

The challenge

Looking to expand the financial solutions this company was offering, it turned to Akendi for deep innovation research.

innovation research innovation research
innovation research innovation research

Our approach

After internal stakeholder sessions with the innovation team to identify current thinking and understanding of the customer landscape, Akendi developed a series of storyboards to capture the different experience journeys of the new opportunity.

We then conducted a series of focus groups with potential customers to develop a deep understanding of the usage scenarios and perceived value of the product experience.

With the extensive insights that came from the research, this financial institution had all the information they needed to make informed decisions for next steps in this innovation initiative. The impact of time and effort savings as a result were apparent long after our research was completed.

How can we help you?

Let’s Chat

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.