As the reigning Olympic champion in women’s 75 kg freestyle wrestling, Erica Wiebe is in demand. Delivering inspirational speeches, running clinics, and appearing at camps, Wiebe is keen to share her success and insights with others. To help evolve her brand, Wiebe needed a professional, memorable logo that reflected her personality and could be easily implemented in her online and print materials.
The Akendi team provided professional advice and thought-provoking questions
to shape the purpose and future direction of my goals. It was an absolute pleasure working with Akendi!
Through interviews, photo and video research, and a competitive analysis, Akendi was able
to uncover Wiebe’s unique characteristics and voice.
Using a deep understanding of Wiebe’s personality, style, and brand goals, Akendi created a powerful logo that was original, simple, and memorable.
Wiebe now has a logo that she can use across
social media, print materials, her website and
more. Akendi’s thoughtful design strategy also
generated a set of guiding principles that Wiebe
can follow when creating new brand materials in
the future. With her new logo in hand, the Olympic
gold medalist is pursuing professional corporate
engagements with confidence as she evolves her
brand and career.
Akendi is a human experience design firm, leveraging equal parts
experience research and creative design excellence. We provide
strategic insights and analysis about customer and user behaviour and
combine this knowledge with inspired design. The results enable
organizations to improve effectiveness, engage users and provide
remarkable customer experiences to their audiences.
Akendi is an Experience Thinking™
innovation firm in digital user experience. We are specialists
consulting for companies and organizations. Located in Toronto and
Ottawa, Canada as well as London and Cambridge, UK.