IoT613 Conference
CREATING AN INNOVATIVE BRAND DESIGN FOR THE INAUGURAL INTERNET OF THINGS CONFERENCE
A powerful visual design enabled an Ottawa conference to convey its focus on next-generation technology at its event and on its website.
Project
Brand Strategy User Research & Design, Development
Industry
Technology & Innovation
The challenge
CapCHI needed to develop a brand identity, website, signage, collateral, wayfinding, and spacial plan for its new annual conference. Called IoT613, the event required a modern, forward-looking visual design that would convey the excitement and innovation of the conference’s topics and convince people to attend for the first time.
Our approach
Akendi worked with conference stakeholders to identify the vision, tone, voice, and feel desired for the new event. This work informed the development of a visual identity system designed to represent the cutting-edge, collaborative world of the Internet of Things.
With a brand identity in place, Akendi designed and developed the website, banners, flutter flags, and sandwich boards used as wayfinding tools during the conference. Akendi also assisted with the spatial planning of the physical conference hall.
The inaugural IoT613 event was a resounding success and both workshops sold out in advance. The new brand identity and visual approach conveyed the quality of the conference and encouraged the public to take on the risk of attending an unknown event. Participants gave positive feedback on the brand, content and execution of the conference.
