Royal Bank of Canada (RBC) wanted to boost customer loyalty and build new business by improving its Visa RBC Rewards program. RBC Rewards has three levels of Visa pointearners: Avion, Signature and Gold. The new program needed an updated catalogue that would allow everyone to effortlessly browse products, view points and redeem them for top-of-the-line products.
Akendi restructured the catalogue search function of the RBC Rewards website to make it easier for customers to find products.
By developing a new content strategy and revising the content architecture Akendi made the product organisation effortless and intuitive for customers to use.
Avion, Signature and Gold members are redeeming more RBC Rewards points than ever. RBC’s Avion Rewards Card stands out in particular, being
named one of Canada’s best that year.
Akendi is a human experience design firm, leveraging equal parts
experience research and creative design excellence. We provide
strategic insights and analysis about customer and user behaviour and
combine this knowledge with inspired design. The results enable
organizations to improve effectiveness, engage users and provide
remarkable customer experiences to their audiences.
Akendi is an Experience Thinking™
innovation firm in digital user experience. We are specialists
consulting for companies and organizations. Located in Toronto and
Ottawa, Canada as well as London and Cambridge, UK.