OMA - Exchange


The Ontario Medical Association’s new web portal brings physicians together in a social network setting.


Research, UX Design, Usability Testing, Front-end Coding


Case study overview
OMA Exchange UX Design

The challenge

The Ontario Medical Association (OMA) represents the political, clinical and economic interests of physicians in Ontario. To provide members with better service, the OMA wanted a sophisticated platform to be designed to bring Ontario physicians together on a unified social networking platform. The platform needed to allow OMA members to share, connect and exchange information relevant to their area of expertise.

OMA Exchange wireframe Design OMA Exchange UX Design front end coding
OMA Exchange wireframe Design OMA Exchange UX Design front end coding

Our approach

To streamline content for members, the Akendi team created a sophisticated interaction design that creates connections between members based on field of practice and district as well as sharing important news. The resulting web portal is fresh and modern, clearly displaying relevant content organized by policy, news, article, editorials and feature stories.

The portal’s content and design reflects a modern approach to the OMA brand.

Ontario physicians have a new medium for connecting and sharing information. The final design provides members with a social networking platform that generates conversation through contributing articles and comments. The OMA portal brings the association’s web presence into the 21st century, connecting physicians throughout the province.

How can we help you?

Let’s Chat

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.