Case Studies Ontario Medical Assocation - Exchange
OMA - Exchange
SOPHISTICATED PLATFORM DESIGN BRINGS ONTARIO PHYSICIANS TOGETHER
The Ontario Medical Association’s new web portal brings physicians together in a social network setting.
Project
Research, UX Design, Usability Testing, Front-end Coding
Industry
Associations
The challenge
The Ontario Medical Association (OMA) represents the political, clinical and economic interests of physicians in Ontario. To provide members with better service, the OMA wanted a sophisticated platform to be designed to bring Ontario physicians together on a unified social networking platform. The platform needed to allow OMA members to share, connect and exchange information relevant to their area of expertise.
Our approach
To streamline content for members, the Akendi team created a sophisticated interaction design that creates connections between members based on field of practice and district as well as sharing important news. The resulting web portal is fresh and modern, clearly displaying relevant content organized by policy, news, article, editorials and feature stories.
The portal’s content and design reflects a modern approach to the OMA brand.
Ontario physicians have a new medium for connecting and sharing information. The final design provides members with a social networking platform that generates conversation through contributing articles and comments. The OMA portal brings the association’s web presence into the 21st century, connecting physicians throughout the province.
