Today’s TV set-top boxes were not designed with accessibility in mind, making them difficult or impossible to use by low-vision and nonsighted Canadians. To ensure that all Canadians have equal access to the same TV content, the Broadcast Accessibility Fund (BAF) gave communications giant Rogers a grant to develop an open source solution that could be used by all Canadian TV providers.
This research project – which is part of a widespread initiative to improve accessibility of all of our services – would not have been
possible without Akendi’s research, testing, and insights.
User Experience Researcher, Rogers Vincent Primeau
Rogers partnered with Akendi to help meet the accessibility goals set by the BAF. Through
comprehensive user research and journey mapping, Akendi captured and communicated the most common goals and behaviours of low-vision and non-sighted users.
Based on Akendi’s findings and recommendations, Rogers developed a more accessible screenreading prototype. Akendi then conducted usability tests of the prototype in users’ homes to help Rogers further hone the solution.
In addition to successfully meeting the requirements of the BAF research grant, the joint efforts of Rogers and Akendi will directly impact the lives of low-vision and non-sighted
Canadians. The project’s design guideline report is now publicly available, which will help product designers from any telecom company deliver a more accessible television experience.
Akendi is a human experience design firm, leveraging equal parts
experience research and creative design excellence. We provide
strategic insights and analysis about customer and user behaviour and
combine this knowledge with inspired design. The results enable
organizations to improve effectiveness, engage users and provide
remarkable customer experiences to their audiences.
Akendi is an Experience Thinking™
innovation firm in digital user experience. We are specialists
consulting for companies and organizations. Located in Toronto and
Ottawa, Canada as well as London and Cambridge, UK.