Rogers & Broadcast Accessibility Fund


A new, open-source set-top box design by Rogers will enhance the TV experience of visually-impaired Canadians.


Accessibility Research


Case study overview
Rogers BAF Accessibility research

The challenge

Today’s TV set-top boxes were not designed with accessibility in mind, making them difficult or impossible to use by low-vision and nonsighted Canadians. To ensure that all Canadians have equal access to the same TV content, the Broadcast Accessibility Fund (BAF) gave communications giant Rogers a grant to develop an open source solution that could be used by all Canadian TV providers.

Rogers BAF accessibility research

This research project – which is part of a widespread initiative to improve accessibility of all of our services – would not have been possible without Akendi’s research, testing, and insights.

User Experience Researcher, Rogers
Vincent Primeau

Rogers BAF accessibility research
Rogers BAF accessibility research Rogers BAF accessibility research

Our approach

Rogers partnered with Akendi to help meet the accessibility goals set by the BAF. Through comprehensive user research and journey mapping, Akendi captured and communicated the most common goals and behaviours of low-vision and non-sighted users.

Based on Akendi’s findings and recommendations, Rogers developed a more accessible screenreading prototype. Akendi then conducted usability tests of the prototype in users’ homes to help Rogers further hone the solution.

In addition to successfully meeting the requirements of the BAF research grant, the joint efforts of Rogers and Akendi will directly impact the lives of low-vision and non-sighted Canadians. The project’s design guideline report is now publicly available, which will help product designers from any telecom company deliver a more accessible television experience.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.