Royal LePage


A redesign of Royal LePage’s rlpNetwork lets REALTORS® spend more time honing their sales skills and building client relationships.


Strategy, User Research, Responsive Web UX Design, Usability Testing & Styleguide

Case study overview
Royal LePage intranet UX Web Design

The challenge

Royal LePage, Canada’s largest and oldest real estate firm, is committed to helping its REALTORS® sell more homes. As a diverse organisation featuring thousands of people working in small independent offices from coast to coast, Royal LePage wanted to provide easy-to-use marketing, training and support services to its team.

Royal LePage intranet UX Web Strategy

Please extend our thanks to your amazing team. We’ve had nothing but enthusiastic feedback about the beautiful look and feel and intuitive functionality!

Director, Operations – Strategic Business Services
Joanne Geridis

Royal LePage intranet UX Web wireframe Design
Royal LePage intranet UX Web Strategy Royal LePage intranet UX Web wireframe Design

Our approach

Working with Affinity Systems, Akendi reinvented Royal LePage’s intranet. In-depth consultations with REALTORS® provided insight into how the old intranet was used and identified what new value could be added.

Finding a need for sales, networking and training along with customer service tools all in one place, Akendi completely reimagined the intranet and integrated Google tools to make the rlpNetwork indispensable for busy REALTORS®. The new visual design provided them with a pleasant and warm experience.

Royal LePage intranet UX Web persona research Royal LePage intranet UX Web Styleguide

The new rlpNetwork makes selling homes easier and more efficient. Every tool a REALTOR® needs is right at his or her fingertips, whether on a tablet, phone or desktop computer, and Google Apps for Work allows them to quickly send files to clients, host hangouts and book viewings. The new intranet allows REALTORS® to improve their skills and build stronger customer relationships all while making LePage Canada’s top-selling realty brand.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.