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Customer Research

Use deeper insights to create better customer experiences.

To create a successful customer experience you need more than an understanding of the target audience. We’ll conduct customer research to give you certainty about how the products and services you deliver are truly being experienced.

Akendi customer researchers

experience insights

  • Exactly what is the experience when engaging with us?
  • What do our audiences really expect, want, and need from our products & services?
  • How does the customer experience impact what we offer?

How we do it Timing: 2 - 4 weeks

  • Through interviews and workshops, we’ll collaborate with your key stakeholders to capture strategic objectives, existing insights about the customer experience.
  • We’ll develop a customer research approach that blends qualitative and quantitative, techniques tailored to your industry.
  • We’ll design the research protocol, recruit the subjects, and conduct the research. This may take place in the field, on-line, or in our facilities.
  • The customer research findings that we present to you will be delivered in an engaging visual format that creates interest, excitement, and buy-in throughout your organization.
Akendi customer researchers Akendi customer researchers Akendi customer researchers

What you get

You’ll benefit from specific, and solution-oriented insights about the experience your products & services offer to customers. You’ll get:

  • An engagingly designed report of the customer research, tailored to the specific situation, context, and customer audience. It will serve as a reference for all stakeholders to leverage across the organization.
  • Clarity on what the customer experience is, and what it must become to achieve the vision and the goals.
  • The specific and comprehensive information you need to create the right design solution.

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Clients we've helped with experience research

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Clients we've helped with Experience Research

Telco

Aveva

NHS

Noveda

Finance & Insurance

Powwownow

St Mary's University


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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