Customer Experience Focus Group Research
Focus Group Research
Explore the emotions that drive your customers’ decisions.
Customers bring opinions, perceptions, and emotions to their product research and buying decisions. Our focus group research will help you recognize what motivates a customer to take interest and stay engaged. We test also new business concepts and new product ideas.
experience insights
- What are our customers’ motivations in seeking out a product or service like ours?
- How do their past experiences and current situation influence their thinking?
- Why do they really engage with our products or services?
Ready for a free consultation?
+1 866.585.1660 (CAN)
+44 (0)1223 853907 (UK)
contact@akendi.com
What you get
- A visualizated research report that captures the focus group research findings and gives concrete insight into the customers, their perspectives, and how this impacts new business ideas
- Data and insights on which to base strategic and tactical decisions about business direction of a new concept, product, or service
- Confidence about how best to position your product, service, business, or organization to achieve the desired outcomes
How we do it
- Our collaborative workshops will capture the research questions, existing knowledge, and audience assumptions that exist within your target audience.
- We’ll develop a focus group research plan that will cultivate full engagement among group participants. We will recruit the participants, facilitate the discussion, and capture the findings.
- We may also recommend complementary modes of research, such as surveys, ethnographic research, mystery shopping, and others.
- We will document our focus group research findings in an engaging format that creates understanding and buy-in with your team and throughout the wider organization.
What you get
You’ll benefit from clear insights about your customers’ motivations and emotions around your product and service experiences and how this data impacts the business. You’ll get:
You’ll benefit from clear insights about your customers’ motivations and emotions around your product and service experiences and how this data impacts the business. You’ll get:
- A visualizated research report that captures the focus group research findings and gives concrete insight into the customers, their perspectives, and how this impacts new business ideas
- Data and insights on which to base strategic and tactical decisions about business direction of a new concept, product, or service
- Confidence about how best to position your product, service, business, or organization to achieve the desired outcomes
Explore more experience research
CustomerResearch
ServiceResearch
StakeholderResearch
SurveyResearch
Clients we've helped with Experience Research
BT
EE
Gamma
Ooredoo
Saudi Telecom
Telecom Italia Group
HealthcareAstraZeneca
Careworks
GSK
MyMeds&Me
NHS
Roche
Siemens
Finance & InsuranceAviva
Lending Stream
Nester
nGage
Royal Bank of Scotland
Riyad Bank
Government & Public ServiceDwr Cymru Welsh Water
HMRC
NHS
The Cabinet Office
EducationMacMillan
Pearson College
St. Mary's University
University of Leicester
Intentional Experiences
Akendi is an Experience Thinking innovation firm for user
experiences. We are a UX design, CX design, and user research
consulting company. Based in London, Cambridge, United Kingdom
