Web Design Web Persona Research
Web Persona Research
Keep website and web portal users top of mind during planning and design.
A website or web portal can be a powerful tool for communicating, branding, selling, and supporting users – if people enjoy using it. That’s the power of web personas! We’ll work with you to develop these personas that keep users front-and-centre during the planning, design, and development of websites and portals.
experience insights
- Who are our web users and what are their goals?
- What are our web users’ characteristics & behaviours?
- In what context are they using the web or portal – what are their experiences?
How we do it Timing: 2 - 4 weeks
- Through discovery workshops, we’ll collaborate with your stakeholders and staff to capture their insights into the current website or web portal and its users.
- We’ll then conduct web research with your web portal users, gathering both qualitative and quantitative data through interviews, observation, surveys and analytics, validating assumptions, and gaining deep insights.
- Finally, we’ll create web personas that represent each key type of web user in a highly visual, engaging way that captures the key information needed to serve them well.
What you get
You’ll benefit from our deep experience as web persona researchers. You’ll get:
A set of detailed user group stand-ins that help to:
- A visualization of web personas that can be shared throughout your communications and development organizations.
- These reference personas keeps web users “real” and top-of-mind during strategy, design, and development activities.
- Clarity on who your web users are, how they think, and what they need to complete tasks and achieve their goals.
- Validation of assumptions about web users; clarity on their tasks & goals; and new insights into opportunities to delight, and exceed their expectations.
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Clients we've helped with Experience Research
