Web Design Web Persona Research
Web Persona Research
Keep website and web portal users top of mind during planning and design.
A website or web portal can be a powerful tool for communicating, branding, selling, and supporting users – if people enjoy using it. That’s the power of web personas! We’ll work with you to develop these personas that keep users front-and-centre during the planning, design, and development of websites and portals.
experience insights
- Who are our web users and what are their goals?
- What are our web users’ characteristics & behaviours?
- In what context are they using the web or portal – what are their experiences?
Ready for a free consultation?
+1 866.585.1660 (CAN)
+44 (0)1223 853907 (UK)
contact@akendi.com
What you get
- A visualization of web personas that can be shared throughout your communications and development organizations.
- These reference personas keeps web users “real” and top-of-mind during strategy, design, and development activities.
- Clarity on who your web users are, how they think, and what they need to complete tasks and achieve their goals.
- Validation of assumptions about web users; clarity on their tasks & goals; and new insights into opportunities to delight, and exceed their expectations.
How we do it
- Through discovery workshops, we’ll collaborate with your stakeholders and staff to capture their insights into the current website or web portal and its users.
- We’ll then conduct web research with your web portal users, gathering both qualitative and quantitative data through interviews, observation, surveys and analytics, validating assumptions, and gaining deep insights.
- Finally, we’ll create web personas that represent each key type of web user in a highly visual, engaging way that captures the key information needed to serve them well.
What you get
You’ll benefit from our deep experience as web persona researchers. You’ll get:
A set of detailed user group stand-ins that help to:
- A visualization of web personas that can be shared throughout your communications and development organizations.
- These reference personas keeps web users “real” and top-of-mind during strategy, design, and development activities.
- Clarity on who your web users are, how they think, and what they need to complete tasks and achieve their goals.
- Validation of assumptions about web users; clarity on their tasks & goals; and new insights into opportunities to delight, and exceed their expectations.
CX Journey
Intranet
Customer
Clients we've helped with Experience Research
BT
EE
Gamma
Ooredoo
Saudi Telecom
Telecom Italia Group
HealthcareAstraZeneca
Careworks
GSK
MyMeds&Me
NHS
Roche
Siemens
Finance & InsuranceAviva
Lending Stream
Nester
nGage
Royal Bank of Scotland
Riyad Bank
Government & Public ServiceDwr Cymru Welsh Water
HMRC
NHS
The Cabinet Office
EducationMacMillan
Pearson College
St. Mary's University
University of Leicester
