How we do it

• We’ll begin by interviewing and holding collaborative workshops with your team, stakeholders and staff to learn what they already know about the product’s users.
• We’ll develop an ethnographic UX research protocol that incorporates a range of techniques best suited to your goals and the product. This may include contextual inquiry, apprenticeship, job/task shadowing, diary and journaling, silent observation, and more.
• We may also recommend complementary research methods, such as focus groups, interviews, concept testing, card sorting, usability testing, eye tracking, and others.
• We will visualize our findings in an engaging format that creates immediate understanding and buy-in throughout your organization, and which can be shared and used daily.