Stay relevant to your members?
To advocate effectively for your members and represent their interests, you need to know what they care about.
The Challenge
It can be hard to keep up with members’ changing needs.
Your members don’t stand still. So your association can’t afford to, either. But evolving what you offer — and how you deliver — can be a challenge, especially with outdated experiences, siloed operations and an audience whose attention is tough to keep.
Our recommendations
Pinpoint member needs
Use research to sharpen your understanding of who your members are, what they care about, and what they need from your association.
Recommendation 01
Our recommendations
Plan to bring value
Build a strategy around what your members care about so you can tailor your programs and services — today and into the future.
Recommendation 02
Our recommendations
Elevate your voice
With an informed design approach, make your brand a tool to forge real, lasting relationships with members as they evolve.
Recommendation 03
Associations need to consider whether they are communicating their value or demonstrating it. Ideally, they are doing both.
Athena Herrmann
Design Director, Akendi
Association clients we've helped
Association clients
we’ve helped
Imperial College
Hackney Council
HMRC
NHS
Young Presidents' Organization
YMCA
Show me projects
Akendi has done
in…
Intentional Experiences
Akendi is an Experience Thinking innovation firm for user
experiences. We are a UX design, CX design, and user research
consulting company. Based in London, Cambridge, United Kingdom
