Ontario Medical Association


The new Ontario Medical Association website is helping doctors access key educational, outreach, and membership information.


Responsive Web UX Design, User Research, Usability Testing & Front-end Development


Case study overview
OMA UX Web Design

The challenge

The Ontario Medical Association (OMA) represents the political, clinical, and economic interests of physicians in Ontario. To provide members with better service, the OMA wanted a new, modern website that showcased OMA’s value and served as a useful member resource. In addition to making key member resources easy to find, the site needed to be a welcoming destination that met web accessibility standards.

Survey OMA IA
OMA Web Survey OMA IA web

Our approach

Through extensive user research, Akendi gained a deep understanding of what physicians were seeking from the site. This knowledge helped Akendi create an attractive and usable design that focused on the most important member needs while reflecting the experience of being a doctor.

Akendi also conducted usability tests to ensure that the labelling, language, and content used on the updated site resonated with medical professionals.

OMA usability testing OMA Visual Design OMA mobile design OMA wireframes

Thanks to the work of Akendi, OMA has been able to improve member perceptions of the association. The site’s responsive, user-centered visual design offers users a welcoming and meaningful place to visit and explore. Physicians are now able to move through the site with ease, find relevant information, and complete their tasks more efficiently.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.