Canadian Real Estate Association


A redesign of its house listing website helps the Canadian Real Estate Association match homebuyers with the house of their dreams.


Responsive Web UX Design, User Research & Development


Case study overview
CREA UX Web Design

The challenge

The Canadian Real Estate Association (CREA) works closely with its REALTORS® to give buyers the best experience possible. CREA’s member listing services (MLS®) website was developed to help buyers search and compare houses before visiting in person. A few years old, the website needed an update to accommodate the needs of the growing and competitive housing market.

CREA wireframe design

Collaborating with the Akendi team has been a highlight. They were very knowledgeable and delivered interesting design options, taking into consideration the overall journey for our users, all within time and budget restraints.

Vice President, Products & Services
Marc Lafrance

CREA Web usability testing
CREA wireframe designer CREA Usability Testing

Our approach

To help homebuyers narrow their search, Akendi developed new parameters and redesigned the toolbar to accommodate more specific criteria, such as property type, price range, bedrooms, listing history and more. The map function and sidebar listings were redesigned to make it easier for buyers to search property types, and new icon sets were designed to help buyers quickly assess the suitability of a property.

Akendi also helped integrate commercial listings into the site to meet the needs of commercial REALTORS® and buyers.

CREA design layouts CREA web design layouts CREA Web Styleguide CREA icon design

Finding the right house in the right neighbourhood is now faster and easier with the updated website. Buyers can narrow their search, easily compare past searches and save preferred listings. CREA’s revamped MLS® website is improving the real estate experience for sellers, buyers and REALTORS® alike by putting the dreams of the homeowner first.

How can we help you?

Let’s Chat

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.