— Get in touch with us

Brand Strategy

Connect with your whole ecosystem through a solid brand strategy.

Intentionally design the connections between your brand, your employees, partners, and customers! Understand your brand’s current perceptions, identify the gaps between intention and reality, and define what’s needed to close those gaps.

Akendi Brand Strategy

Experiences planned

  • Who are we, really, in the eyes of our target audience?
  • What opportunities are we missing because of our current brand experience?
  • How do we connect our values to the brand?

Ready for a free consultation?

+1 866.585.1660 (CAN)
+44 (0)1223 853907 (UK)

contact@akendi.com

What you get

  • Brand persona – the attributes and characteristics of the brand that create an emotional connection with audiences
  • Brand promise – what you must keep delivering as part of the persona
  • Brand positioning statement – articulating where the brand fits among others, and how to maintain that fit
  • Value proposition – articulating what value the brand offers, and to whom
  • Brand architecture – the organizational structure of the primary brand, other sub-brands, and co-brands
Akendi

How we do it

  • Through interviews and workshops we’ll collaborate with your key stakeholders to capture the strategic objectives, vision, and mission for the brand.
  • We’ll conduct a competitive analysis and will audit your existing brand, including researching current perceptions of the brand.
  • We'll develop a final, actionable strategy document that aligns your goals with internal and external audiences and their values, needs, and expectations.
Akendi Brand Experience Strategy Akendi Brand Experience Strategy Akendi Brand Experience Strategy

What you get

You’ll benefit from our deep experience in creating brand strategies. You’ll get a strategy that captures these elements:

You’ll benefit from our deep experience in creating brand strategies. You’ll get a strategy that captures these elements:

  • Brand persona – the attributes and characteristics of the brand that create an emotional connection with audiences
  • Brand promise – what you must keep delivering as part of the persona
  • Brand positioning statement – articulating where the brand fits among others, and how to maintain that fit
  • Value proposition – articulating what value the brand offers, and to whom
  • Brand architecture – the organizational structure of the primary brand, other sub-brands, and co-brands

Almost ready?

Download and share this sheet with your team…

Explore more experience strategies

Web StrategyWeb
Strategy
Customer StrategyCustomer
Strategy
Service StrategyService
Strategy

Almost ready?

Download and share this sheet with your team…


Clients we've helped with experience strategy

View all clients


Clients we've helped with Experience Strategy

Telecom

BT

EE

Gamma

Ooredoo

Saudi Telecom

Telecom Italia Group

Healthcare

AstraZeneca

Careworks

GSK

MyMeds&Me

NHS

Roche

Siemens

Finance & Insurance

Aviva

Lending Stream

Nester

nGage

Royal Bank of Scotland

Riyad Bank

Government & Public Service

Dwr Cymru Welsh Water

HMRC

NHS

The Cabinet Office

Education

MacMillan

Pearson College

St. Mary's University

University of Leicester


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process
How can we image
help you?