Brand Strategy
Connect with your whole ecosystem through a solid brand strategy.
Intentionally design the connections between your brand, your employees, partners, and customers! Understand your brand’s current perceptions, identify the gaps between intention and reality, and define what’s needed to close those gaps.
Experiences planned
- Who are we, really, in the eyes of our target audience?
- What opportunities are we missing because of our current brand experience?
- How do we connect our values to the brand?
Ready for a free consultation?
+1 866.585.1660 (CAN)
+44 (0)1223 853907 (UK)
contact@akendi.com
What you get
- Brand persona – the attributes and characteristics of the brand that create an emotional connection with audiences
- Brand promise – what you must keep delivering as part of the persona
- Brand positioning statement – articulating where the brand fits among others, and how to maintain that fit
- Value proposition – articulating what value the brand offers, and to whom
- Brand architecture – the organizational structure of the primary brand, other sub-brands, and co-brands
How we do it
- Through interviews and workshops we’ll collaborate with your key stakeholders to capture the strategic objectives, vision, and mission for the brand.
- We’ll conduct a competitive analysis and will audit your existing brand, including researching current perceptions of the brand.
- We'll develop a final, actionable strategy document that aligns your goals with internal and external audiences and their values, needs, and expectations.
What you get
You’ll benefit from our deep experience in creating brand strategies. You’ll get a strategy that captures these elements:
You’ll benefit from our deep experience in creating brand strategies. You’ll get a strategy that captures these elements:
- Brand persona – the attributes and characteristics of the brand that create an emotional connection with audiences
- Brand promise – what you must keep delivering as part of the persona
- Brand positioning statement – articulating where the brand fits among others, and how to maintain that fit
- Value proposition – articulating what value the brand offers, and to whom
- Brand architecture – the organizational structure of the primary brand, other sub-brands, and co-brands
Web
Customer
Service
Clients we've helped with Experience Strategy
BT
EE
Gamma
Ooredoo
Saudi Telecom
Telecom Italia Group
HealthcareAstraZeneca
Careworks
GSK
MyMeds&Me
NHS
Roche
Siemens
Finance & InsuranceAviva
Lending Stream
Nester
nGage
Royal Bank of Scotland
Riyad Bank
Government & Public ServiceDwr Cymru Welsh Water
HMRC
NHS
The Cabinet Office
EducationMacMillan
Pearson College
St. Mary's University
University of Leicester
Intentional Experiences
Akendi is an Experience Thinking innovation firm for user
experiences. We are a UX design, CX design, and user research
consulting company. Based in London, Cambridge, United Kingdom
