Brand Experience Brand Personality Research
Brand Personality Research
Understand your brand traits through focused brand personality research.
Every brand has a personality – but not every brand is intentionally designed with that in mind. Find out how your audience perceives the character of your brand, and use that research to align your goals across channels.
experience insights
- What do people really think of our brand – how is it perceived?
- What personality does our brand communicate?
- What’s needed to better align brand perceptions with what we really want to convey?
Ready for a free consultation?
+1 866.585.1660 (CAN)
+44 (0)1223 853907 (UK)
contact@akendi.com
What you get
- A comprehensive presentation of the brand research findings
- A high-impact visualization of your brand’s personality as it relates to others in the competitive landscape
- Direction on how to close the gap between your intended personality and our brand insights
How we do it
- We begin with interactive stakeholder workshops to capture the strategy, vision, and business goals for the brand.
- We then conduct competitive research, research to understand customer perceptions, using focus groups, surveys and other techniques.
- We will visualize the research findings, giving your teams a fast and high-impact understanding of the personality your brand conveys in the marketplace.
What you get
Brand personality research gives a clear understanding of your brand's presence. You’ll get:
Brand personality research gives a clear understanding of your brand's presence. You’ll get:
- A comprehensive presentation of the brand research findings
- A high-impact visualization of your brand’s personality as it relates to others in the competitive landscape
- Direction on how to close the gap between your intended personality and our brand insights
Explore more experience research
CustomerResearch
Focus GroupResearch
ServiceResearch
StakeholderResearch
Clients we've helped with Experience Research
BT
EE
Gamma
Ooredoo
Saudi Telecom
Telecom Italia Group
HealthcareAstraZeneca
Careworks
GSK
MyMeds&Me
NHS
Roche
Siemens
Finance & InsuranceAviva
Lending Stream
Nester
nGage
Royal Bank of Scotland
Riyad Bank
Government & Public ServiceDwr Cymru Welsh Water
HMRC
NHS
The Cabinet Office
EducationMacMillan
Pearson College
St. Mary's University
University of Leicester
Intentional Experiences
Akendi is an Experience Thinking innovation firm for user
experiences. We are a UX design, CX design, and user research
consulting company. Based in London, Cambridge, United Kingdom
