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Brand Stakeholder Research

Understand stakeholders to focus and drive the brand goals.

Your organization’s key stakeholders are a diverse group of smart, strong minds. We facilitate and improve branding and re-branding efforts by first creating understanding of their thinking through our stakeholder research.

Akendi brand stakeholder research

experience insights

  • What do we know and believe about our brand today?
  • Where do we want our brand to go in the future?
  • Our corporate vision and values, how do they impact the brand?

How we do it Timing: 2 - 4 weeks

  • Through highly collaborative stakeholder workshops, we’ll facilitate fruitful discussion, idea generation, and uncover brand vision, mission, and corporate values.
  • We often also conduct surveys and interviews to dive more deeply into critical areas.
  • We conduct supporting research to help focus stakeholder discovery, such as customer research, interviews, and focus groups.
  • We will turn the stakeholder research findings into a powerful visualization that focuses all stakeholders – and the entire organization – around a unified vision for the brand.
Akendi brand stakeholder research Akendi brand stakeholder research Akendi brand stakeholder research

What you get

You’ll benefit from our extensive experience in stakeholder research, as well as brand design. You’ll get:

  • A powerful visualization that captures the vision, mission, and values for the branding or re-branding initiative
  • Clarity about the brand’s current state and desired future state
  • Unity among key decision-makers and stakeholders, including more effective and productive discussions

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Clients we've helped with experience research

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Clients we've helped with Experience Research

Telco

Aveva

NHS

Noveda

Finance & Insurance

Powwownow

St Mary's University


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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