— Get in touch with us

Brand Concept Testing

Assess the optimal brand identity to support the de-risk branding investments.

Branding and re-branding are big commitments. Many opinions and emotions can make it difficult to be certain about the best approach. Our brand concept testing provides rich customer based data on which stakeholders can base their branding decisions.

Akendi brand concept testing

experiences validated

  • Which brand identity fits best with our culture and vision?
  • Which brand design concepts resonate best with our audience?
  • What positioning statement or tagline is the right choice?

Ready for a free consultation?

+1 866.585.1660 (CAN)
+44 (0)1223 853907 (UK)

contact@akendi.com

What you get

  • Indepth insights and data to support the branding decision
  • An engaging visual presentation that powerfully communicates the best branding direction
  • A fast way to minimize the influence of strong opinions and to create a deep understanding for informed branding decisions
Akendi

How we do it

  • After brand concepts are developed we start this test by consulting with your stakeholders to understand the business goals for the brand concept testing project.
  • Develop a brand concept test protocol, recruit participants from the various target audience segments, and conduct the brand test sessions.
  • Conduct complementary brand and customer research where relevant.
  • Analyze the data and present test findings in a visually powerful format that makes it easy to communicate the right direction to all stakeholders and decision makers.
Akendi brand concept testing Akendi brand concept testing Akendi brand concept testing

What you get

We’re not only experienced brand concept testers – we’re also seasoned designers. You’ll get:

We’re not only experienced brand concept testers – we’re also seasoned designers. You’ll get:

  • Indepth insights and data to support the branding decision
  • An engaging visual presentation that powerfully communicates the best branding direction
  • A fast way to minimize the influence of strong opinions and to create a deep understanding for informed branding decisions

Almost ready?

Download and share this sheet with your team…

Explore more experience testing

Akendi ui ux concept testingUX Concept
Testing
Akendi usability testingUsability
Testing
Akendi cx concept testingCX Concept
Testing
Akendi service testingService
Testing

Almost ready?

Download and share this sheet with your team…


Clients we've helped with experience testing

View all clients


Clients we've helped with Experience Testing

Telecom

BT

EE

Gamma

Ooredoo

Saudi Telecom

Telecom Italia Group

Healthcare

AstraZeneca

Careworks

GSK

MyMeds&Me

NHS

Roche

Siemens

Government & Public Service

Dwr Cymru Welsh Water

HMRC

NHS

The Cabinet Office

Education

MacMillan

Pearson College

St. Mary's University

University of Leicester


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process
How can we image
help you?