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CX Concept Testing

Identify the experience that delivers and de-risk investments in customer innovation.

To gain or maintain a leadership position, you’re driven to successfully innovate. Through customer experience concept testing, we can find out which new ideas are worth your attention by identifying the best experience you can offer your target audience.

Akendi Customer Experience concept testing

experiences validated

  • How will our concepts improve the customer’s experience?
  • Of these new experiences, which are worth investing in?
  • Will our new blueprint help customers engage and onboard with us?

How we do it Timing: 2 - 4 weeks

  • Consult with your stakeholders to understand the idea, the intended audience, identify the test objectives and what you want to learn or validate.
  • Develop a test protocol, recruit the participants, and conduct the test. This may include structured one-on-one concept test sessions, focus groups and storyboarding.
  • Conduct complementary research if relevant, such as focus groups and surveys.
  • Deliver the concept test findings in an engaging visual format that clearly shows why the concept should – or should not – be brought forward into the Strategy phase.
Akendi Customer Experience concept testing Akendi Customer Experience concept testing Akendi Customer Experience concept testing

What you get

You’ll benefit from our deep experience in customer experience concept testing, as well as the customer perspective on how to make new ideas successful. You’ll get:

  • An engaging visual report to communicate to your organization about innovations and ideas that are of value to your customers – and why
  • Clarity on which new customer experience concepts and experiences that are truly of value
  • Certainty about which new investments make the most sense – and which ideas can be returned to the drawing board

Almost ready?

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Clients we've helped with experience testing

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Clients we've helped with Experience Testing





Finance & Insurance




Government & Public Service


Imperial College London




Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.