Service Design Service Concept Testing
Service Concept Testing
Identify the winning service experience.
The service experience is multi-faceted, encompassing numerous products, channels, journeys, and interactions. Before launching a new service or step in the process, we work with you on service concept testing to give you confidence and clarify direction.
experiences validated
- Does our service experience concept match what our customers expect?
- We have ideas for new service experiences – are they truly worth investing in?
- Where do we make our service experience more successful?
Ready for a free consultation?
+1 866.585.1660 (CAN)
+44 (0)1223 853907 (UK)
contact@akendi.com
What you get
- An engaging visual report to communicate to your organization about the service experiences and ideas that are of value – and why.
- Clarity on which new service concepts and experiences customers will truly value.
- Certainty about which investments make the most sense – and which can be returned to the drawing board.
How we do it
- To start, we consult with your stakeholders to understand the service experience concept, the intended audience, and your business objectives.
- Develop a test protocol, recruit the participants, and conduct the test. This may include structured one-on-one or group sessions, in-house visits or storyboarding.
- Conduct complementary research where applicable, such as focus groups, competitive reviews, and surveys.
- Deliver the service concept test findings in a powerful visual format that sparks excitement, focuses the strategy, and potentially drives further ideation within your organization.
What you get
You’ll benefit from our deep experience in service concept testing, as well as our design perspective on how to make new service innovations successful. You’ll get:
You’ll benefit from our deep experience in service concept testing, as well as our design perspective on how to make new service innovations successful. You’ll get:
- An engaging visual report to communicate to your organization about the service experiences and ideas that are of value – and why.
- Clarity on which new service concepts and experiences customers will truly value.
- Certainty about which investments make the most sense – and which can be returned to the drawing board.
UX Concept
Web
CX Concept
Brand
Clients we've helped with Experience Testing
BT
EE
Gamma
Ooredoo
Saudi Telecom
Telecom Italia Group
HealthcareAstraZeneca
Careworks
GSK
MyMeds&Me
NHS
Roche
Siemens
Government & Public ServiceDwr Cymru Welsh Water
HMRC
NHS
The Cabinet Office
EducationMacMillan
Pearson College
St. Mary's University
University of Leicester
Intentional Experiences
Akendi is an Experience Thinking innovation firm for user
experiences. We are a UX design, CX design, and user research
consulting company. Based in London, Cambridge, United Kingdom
