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Corporate Identity

Express an authentic corporate personality through strategic corporate identity.

A corporate identity must convey an organization’s personality and character – and that requires strategic thinking and creativity. We’ll work with your stakeholders to capture your brand’s essence in an identity that creates an emotional connection with your audiences.

Akendi corporate identity designers

Experiences defined

  • Re-imagine the corporate identity to have a greater impact
  • Close the gap between who we really are and what our corporate identity conveys
  • Have audiences respond to our identity as we intend them to

How we do it Timing: 3 - 5 weeks

  • Through interactive stakeholder workshops, we’ll capture the identity strategy and vision – as well as the hopes and concerns around the identity.
  • We can conduct complementary research, including competitive research, customer research, focus groups, to examine perceptions and attitudes towards the identity.
  • We design creative concepts that include logo, wordmark, and tagline to align with the strategic vision.
  • Reviews with stakeholders to capture preferences for various visual styles.
  • Once agreement on a creative direction is established, we will create the final identity system for application to all associated materials.
Akendi corporate identity designers Akendi corporate identity designers Akendi corporate identity designers

What you get

Our corporate identity design will convey your brand’s promise and values through a compelling visual identity that customers will connect with and value. You’ll get:

  • An engaging presentation that provides context and several design concepts.
  • A clearly articulated aesthetic vision for the corporate identity and branding system.
  • An identity package that includes all required materials, such as stationery, signage, digital design, customer communications materials, and so on.
  • A brand book (style guide) that documents the visual elements of the identity as well as the brand voice and guidelines for use.

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Clients we've helped with experience design

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Clients we've helped with Experience Design



Imperial College


Finance & Insurance




Government & Public Service

Dwr Cymru Welsh Water


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.