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Service Concept Design

Design new services and service delivery models that consumers desire.

Nearly every product offering today is affected by customers’ desire to consume it as a service. Likewise, customers increasingly want to purchase services on a subscription basis. Through service concept development, we’ll help you discover how to meet these expectations.

Akendi service concept design

experiences explored

  • What service experience opportunities are we seeing?
  • How can we provide an optimal service experience?
  • Which service experience concepts are the right ones for us?

Ready for a free consultation?

+1 866.585.1660 (CAN)
+44 (0)1223 853907 (UK)

contact@akendi.com

What you get

  • An engaging visual report on the service concept development findings and an experience case for the winning ideas.
  • An understanding of what will be necessary to make your service concept succeed with customers.
  • Confidence about where to invest in new services or in reimagining existing services.
Akendi

How we do it

  • Conduct sessions with your stakeholders to understand your current offer model and your goals for service concept development.
  • Facilitate lively, interactive codesign sessions to surface and elaborate new service concepts.
  • Undertake customer research and service concept testing to validate the ideas with real customers.
  • Report on the feasibility of service experience concept(s), pinpointing the best ideas to invest in and what’s required to ensure they succeed.
Akendi service concept design Akendi service concept design Akendi service concept design

What you get

Stay focused on all aspects of the service concept experience. You’ll get:

Stay focused on all aspects of the service concept experience. You’ll get:

  • An engaging visual report on the service concept development findings and an experience case for the winning ideas.
  • An understanding of what will be necessary to make your service concept succeed with customers.
  • Confidence about where to invest in new services or in reimagining existing services.

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Clients we've helped with experience innovation

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Clients we've helped with Experience Innovation

Telecom

BT

EE

Gamma

Ooredoo

Saudi Telecom

Telecom Italia Group

Healthcare

AstraZeneca

Careworks

GSK

MyMeds&Me

NHS

Roche

Siemens

Finance & Insurance

Aviva

Lending Stream

Nester

nGage

Royal Bank of Scotland

Riyad Bank

Government & Public Service

Dwr Cymru Welsh Water

HMRC

NHS

The Cabinet Office

Education

MacMillan

Pearson College

St. Mary's University

University of Leicester


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process
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