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Content Strategy

Ensure that your web or portal content supports an optimal user experience.

Websites present information to users in multiple dimensions. Planning what content users need, where they expect to find it, its relationship to other content, and how best to maintain it is the focus of website content strategy.

Akendi content strategy consulting

experiences planned

  • How does our current content meet our corporate vision?
  • How can our content best serve the desired user experience?
  • What are our goals of how to organize and manage our online content?

Ready for a free consultation?

+1 866.585.1660 (CAN)
+44 (0)1223 853907 (UK)

contact@akendi.com

What you get

  • A complete content strategy with vision, mission, values and content goals of the organization
  • A governance framework to capture responsibilities and information flows
  • A new content migration plan providing clarity on which content moves where and how
Akendi

How we do it

  • Consult with stakeholders and conduct workshops including a content audit to understand the current state as well as any content management challenges that exist.
  • Work closely with your content owners and authors to develop a new strategic vision with a focus on streamlining content and making it intuitive for users to find.
  • Conduct related services as appropriate, such as competitive review, stakeholder analysis and governance framework development.
  • Create a content strategy report for various stakeholders in the organization
Akendi content strategy consulting Akendi content strategy consulting Akendi content strategy consulting

What you get

No matter how complex your current content structure may be, we’ll help you get it under control. You’ll get:

No matter how complex your current content structure may be, we’ll help you get it under control. You’ll get:

  • A complete content strategy with vision, mission, values and content goals of the organization
  • A governance framework to capture responsibilities and information flows
  • A new content migration plan providing clarity on which content moves where and how

Clients we've helped with experience strategy

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Clients we've helped with Experience Strategy

Telecom

BT

EE

Gamma

Ooredoo

Saudi Telecom

Telecom Italia Group

Healthcare

AstraZeneca

Careworks

GSK

MyMeds&Me

NHS

Roche

Siemens

Finance & Insurance

Aviva

Lending Stream

Nester

nGage

Royal Bank of Scotland

Riyad Bank

Government & Public Service

Dwr Cymru Welsh Water

HMRC

NHS

The Cabinet Office

Education

MacMillan

Pearson College

St. Mary's University

University of Leicester


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process
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