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User Persona Research

Keep your users top of mind during digital product design.

Your software product will be as successful as the majority of its users. With a user persona, you can set yourself up for great success! We’ll work with you to develop these personas that keep real users front-and-centre during the planning, design, and development of digital products and apps.

Akendi User Persona Research

experience insights

  • Who are our users and what are their product goals?
  • What are our users’ key characteristics & behaviours?
  • In what environment are they using our digital product – what are their experiences?

How we do it Timing: 2 - 4 weeks

  • Through discovery workshops, we’ll collaborate with your stakeholders and staff to capture their invaluable insight into your software users.
  • We’ll then conduct field research with your end-users, gathering both qualitative and quantitative data through interviews, job shadowing, and surveys to validate assumptions and gain new user insights.
  • Finally, we’ll create user persona tools that represent each key type of user in a highly visual, engaging way that captures the key information needed to design what they really need.
Akendi User Persona Research Akendi User Persona Research Akendi User Persona Research

What you get

You’ll benefit from our broad and deep experience as user persona researchers. You’ll get:

  • A set of user personas that can be reproduced and shared throughout your product and development organizations.
  • This tangible reference keeps users “real” and top-of-mind during strategy, design, and development activities.
  • Clarity on who your users are, how they think, and what they need to complete tasks and achieve their goals.
  • Validation of assumptions about users; clarity on their tasks; and new insights into opportunities to surprise, delight, and exceed their expectations.

Learn more?

Download and share with your team.

Explore more experience research

Customer Journey MappingCX Journey
Intranet personasIntranet
mobile personasMobile
customer personasCustomer

Learn more?

Download and share with your team.

Clients we've helped with experience research

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Clients we've helped with Experience Research





Finance & Insurance


St Mary's University

Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.