Customer Experience Customer Personas
Customer personas
Keep customers front-and-centre during experience planning, and design.
Becoming a customer-centric organization is easier to do when your entire organization comes face to face with its customers. That’s the power of customer personas! We’ll work with you to develop these tools that keep customers top-of-mind with everyone in the organization during design and development.
experience insights
- What are our customers’ characteristics and behaviours?
- Who are our customer segments and what are their goals?
- What is the customer’s onboarding lifecycle?
Ready for a free consultation?
+1 866.585.1660 (CAN)
+44 (0)1223 853907 (UK)
contact@akendi.com
What you get
- A customized visualization of customer personas that can be easily shared throughout your organization. This reference keeps the customers “real” and top-of-mind during experience planning, design, and development activities.
- Shared clarity amongst team members on who your customers are, how they think, and what they need to make purchase decisions and achieve their goals.
- Validation of assumptions about customers; clarity on customer motivations; and new insights into opportunities to surprise and delight customers during onboarding or purchase phases.
How we do it
- Through interactive workshops, we’ll collaborate with your internal stakeholders and staff to capture valuable in-house knowledge about your customers.
- We’ll conduct external customer persona research with actual customers. We will gather both qualitative and quantitative data through interviews, surveys and diary studies, validating any assumptions, and gaining new insights.
- Finally, we’ll create and visualize customer personas that represent each key customer segment in a highly engaging way that brings the customer to life and keeps them front and center during subsequent design and development.
What you get
You’ll benefit from our broad and deep experience in customer persona research and communication. You’ll get:
You’ll benefit from our broad and deep experience in customer persona research and communication. You’ll get:
- A customized visualization of customer personas that can be easily shared throughout your organization. This reference keeps the customers “real” and top-of-mind during experience planning, design, and development activities.
- Shared clarity amongst team members on who your customers are, how they think, and what they need to make purchase decisions and achieve their goals.
- Validation of assumptions about customers; clarity on customer motivations; and new insights into opportunities to surprise and delight customers during onboarding or purchase phases.
Journey
Intranet
Customer
Clients we've helped with Experience Research
BT
EE
Gamma
Ooredoo
Saudi Telecom
Telecom Italia Group
HealthcareAstraZeneca
Careworks
GSK
MyMeds&Me
NHS
Roche
Siemens
Finance & InsuranceAviva
Lending Stream
Nester
nGage
Royal Bank of Scotland
Riyad Bank
Government & Public ServiceDwr Cymru Welsh Water
HMRC
NHS
The Cabinet Office
EducationMacMillan
Pearson College
St. Mary's University
University of Leicester
Intentional Experiences
Akendi is an Experience Thinking innovation firm for user
experiences. We are a UX design, CX design, and user research
consulting company. Based in London, Cambridge, United Kingdom
