Eye Tracking
See through the eyes of your user.
Designing for users is much easier when you see through their eyes. With eye tracking, we record users’ actual eye movements as they use a screen based experience. We will pinpoint where your users look for information first, for how long, and the areas on the screen they look the most.
experiences validated
- Why are users having trouble finding things in our designs?
- What are our users really looking at, for how long, and in what order?
- How effective is the layout of our website portal design?
Ready for a free consultation?
+1 416.855.3367 (CAN)
+44 (0)1223 853907 (UK)
contact@akendi.com
What you get
- To look through your users’ eyes as they interact with your website or web application
- Quantitative eye tracking test data, including video clips, data visualization, heat maps and gaze plots
- Clarity on where to improve the user experience
How we do it
- Start with stakeholder consultations to understand the motivations and research goals for the eye tracking study.
- Develop an eye tracking test protocol, recruit the users, conduct the research sessions, and record the tracking results.
- Present the findings in a powerful visual format that helps you and your stakeholders truly see things through the eyes of your users.
What you get
Using proven processes and tools including our eyetracking software and recordings, we’ll hit the ground running. You’ll get:
Using proven processes and tools including our eyetracking software and recordings, we’ll hit the ground running. You’ll get:
- To look through your users’ eyes as they interact with your website or web application
- Quantitative eye tracking test data, including video clips, data visualization, heat maps and gaze plots
- Clarity on where to improve the user experience
UX
Customer
User
Persona
Clients we've helped with Experience Testing
BT
EE
Gamma
Ooredoo
Saudi Telecom
Telecom Italia Group
HealthcareAstraZeneca
Careworks
GSK
MyMeds&Me
NHS
Roche
Siemens
Government & Public ServiceDwr Cymru Welsh Water
HMRC
NHS
The Cabinet Office
EducationMacMillan
Pearson College
St. Mary's University
University of Leicester
Intentional Experiences
Akendi is the Experience Thinking innovation agency in digital user experience. We are web eye tracking research consulting for companies, London, Cambridge, UK.
