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Service Blueprinting

Deliver a consistent, comprehensive service experience through service blueprinting.

Ensuring customers have a great experience across every interaction they may have with your organization is complex – but a service blueprint guides the way. We’ll work with your organization to implement this invaluable innovation technique.

Akendi service blueprint design company

experiences defined

  • Identify the service experience and where it can be improved
  • Capture all elements to deliver on the intended experience
  • Close gaps between the current delivery and future experiences

How we do it Timing: 3 - 5 weeks

  • Consult with your stakeholders to understand your mission and vision, your customers, and your goals for the service blueprint.
  • Conduct a comprehensive audit of the current service experience from both operational (staff, tools, systems) and experiential (customer/user) perspectives.
  • Conduct customer research and service research to validate assumptions and deeply understand the customer’s service journeys.
  • Develop a comprehensive service blueprint in the formats that fit your team and business process needs.
Akendi service blueprints design company, consulting Akendi service blueprint consulting company Akendi service blueprinting company and consulting

What you get

We’re focused on all aspects of customer and service experiences. We can deliver a comprehensive service blueprint that includes:

  • A professionally designed, visually engaging service blueprint document that is easily understood and shared throughout the organization.
  • Clarity on all aspects of the intended service, including the resources, systems, tools, actions, interactions, and dependencies required.
  • A visualization of the customer’s service journey and pathways, and how that experience aligns with the service organization.

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Explore more experience design

Service journey mappingJourney
Service prototypingService
Infographics designInfo
Service designService

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Clients we've helped with experience design

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Clients we've helped with Experience Design



Imperial College


Finance & Insurance




Government & Public Service

Dwr Cymru Welsh Water


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.