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User Experience Research
Optimize the digital user experience by crystallizing user needs and goals.
A digital application is only as successful those who use it. Let’s understand your product’s user needs and goals through user experience research. We’ll work closely with your team to provide specific user insights that are actionable during experience design and development.
research
- Who are our app users and what are their goals?
- What are our digital product users’ characteristics and behaviours?
- What are their context of use and user journeys?
How we do it Timing: 2 - 4 weeks
- Starting with discovery workshops, we’ll work closely with your team, stakeholders, and staff to understand what they already know about the digital product’s users.
- We’ll conduct user experience research to gather qualitative and quantitative data about your users. This may include survey research, interviews, ethnographic research, focus groups, card sorting and analytics, and others.
- We will present our user experience research findings in the form of a visualization that brings the users to life and focuses designers and developers around user needs.
What you get
You’ll benefit from our deep experience as user researchers. You’ll get:
- An indepth research report that captures the user experience research findings in an engaging form that can be shared throughout your organization.
- The report will be a reference to keep users top-of-mind during planning, design, and development of your software UX.
- Clarity on who your digital product’s users are and what they need to be successful in using the application.
- Validation of assumptions about digital users; clarity on their tasks, their journeys; and new insights into opportunities to delight them.
Explore more experience research
EthnographicResearch
MobileResearch
CustomerResearch
Focus GroupResearch
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Clients we've helped with Experience Research
Our approach
Our Experience Thinking™ process underpins every
project we undertake. It recognizes users and stakeholders
as critical contributors to the design cycle. The result is
powerful insights and intuitive design solutions that meet
real users' and customers' needs.
Learn more about our process
Experience Thinking™ process
