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Web User Research

Get to know your web portal users and how they use your website.

Creating user-centred websites and web portals is enhanced by understanding who the users are and how they behave. We’ll work with you to conduct user research that uncovers specific insights into your website or web portal users.

Akendi web user research

experience insights

  • Who are our web users and what are their goals?
  • What are our users’ key journeys and usage scenarios?
  • What information do our users expect to find and where do they expect to find it?

How we do it Timing: 2 - 4 weeks

  • Through initial discovery workshops, we will work with your stakeholders and staff to capture the knowledge they hold about your users.
  • We’ll conduct user research to validate assumptions and gather qualitative and quantitative data about users. This may include interviews, survey research, ethnographic research, focus groups, job shadowing, card sorting and web analytics, and others.
  • We will bring the users to life with a visualization of our user research findings that can be shared throughout your organization.
Akendi web user research Akendi web user research Akendi web user research

What you get

You’ll gain specific insights into your web portal users and their specific experiences. You’ll get:

  • A visualized report that captures the user research findings in an engaging form that can be shared throughout your organization.
  • This reference will keep users top-of-mind during planning, design, and development.
  • Clarity about who your web portal users are, how they think, their key tasks, journeys, and scenarios of use.
  • Validation of assumptions about portal end-users, and new insights into opportunities to surprise and delight them.

Almost ready?

Download and share this sheet with your team…

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Download and share this sheet with your team…

Clients we've helped with experience research

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Clients we've helped with Experience Research





Finance & Insurance


St Mary's University

Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.